Case Study: Amawaterways
BSS ICT group provides quality 24/7 Internet access on river cruises. One of BSS’s customers is the award-winning luxurious river cruise operator in Europe – AmaWaterways. With a fleet of 16 custom-designed cruise ships, AmaWaterways provides the luxuries of a 5-star hotel while cruising along Europe’s Danube, Douro, Garonne, Main, Mosel, Rhine, Rhone and Seine Rivers in elegance and style.
Cruise passengers need internet access for web browsing, to keep in touch with friends and family, and share their journey on social networks. Internet is so integrated into the everyday life that, it is often the first thing a passenger asks when boarding.
Committed to providing the best travel experience possible, AmaWaterways needs a way to provide quality 24/7 Internet access to the each of their 150 premier guests as if they were onshore.
Websites are becoming increasingly content-heavy and media-rich for a better browsing experience. This results in a steady rise in the bandwidth usage and data cost over time.
Internet audio and video call let passengers stay in touch with family and friends. They do also add bandwidth usage and data cost.
Mobiles devices by default perform app and system updates when connected to a WiFi network. These updates bring new features and security enhancement, but having these automatic downloads onboard significantly increases bandwidth usage and cost.
This raises a challenge of fulfilling passengers’ increasing bandwidth needs without skyrocketing data cost which already amounts to €800 a day.
Peplink Balance with MediaFast router comes with built-in SSD storage. This allows the router to seamlessly cache content in the built-in SSD storage.
Content e.g. news website and mobile app or system update will be cached in the router’s built-in SSD storage when they are requested by a passenger’s mobile device.
Subsequent access to the same content by other passenger’s mobile devices will be delivered instantly from cache without having to download the same content again from the Internet which would incur additional bandwidth usage.
For example, if all 150 passengers have Facebook app installed on their mobile devices. Without MediaFast, when there is a Facebook app update, it will be downloaded 150x times. With MediaFast, it will be download once, and cached for all passengers’ mobile devices, reducing the bandwidth usage for as many as 150x times.
Total bandwidth usage is reduced by 2GB to 5GB a day saving €1,200 to €3,000 a month in data cost. This provides a n immediate return on investment for AmaWaterways. The substantial cost saving is able to pay back their investment in Peplink MediaFast in only months.
Cached content is delivered instantly to passengers from the Peplink Balance with MediaFast 500 router’s built-in storage with no extra bandwidth usage. This provides lightning fast download and smooth web browsing experience for passengers.
Bandwidth is freed up for other use e.g. internet audio and video call. This provides a much smoother call and Internet experience for passengers.
AmaWaterways will use the Peplink MediaFast solution on their entire fleet of cruise ships.